Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 12, 2024

Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn to create targeted personas in ChatGPT for personalized content and interactions. Explore 15 key strategies that illuminate the path to newsletter excellence. 1 CAE credit.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register. Host: Grype.

Newsletter 195

Newsletter Survey Team Software 195

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Keep this in mind when trying to reach your busy members. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

Tips 166

Tips Email Marketing Newsletter Communications 166

Freestone

FEBRUARY 29, 2024

Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources. It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year.

LMS 52

LMS How To Certificate Learning Management System 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 3: Newsletters. 6: Recruitment Lead Generation. 7: Student Members. Click here to update if incorrect.”

Directory 141

Directory Newsletter Recruiting Recruitment 141

Reid All About it

JANUARY 21, 2022

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces. AI is delivering huge technology advances in the content management, marketing automation and search space.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Membersuite

SEPTEMBER 10, 2022

I see more associations offering a hybrid membership model because it increases member engagement and retention. Members who find value as part of an organizational membership are likely to purchase their own membership if they change jobs. Hybrid Membership Model. Virtual Membership. Learning Pass. Cadillac Membership.

Price 135

Price Discount Marketing Newsletter 135

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement. Optimize your email campaign to non-members. Provide “teaser content” to encourage increased engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement. Optimize your email campaign to non-members. Provide “teaser content” to encourage increased engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. Gamified member engagement.

Tips 98

Tips Handbook Recruiting Recruitment 98

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Nimble AMS

NOVEMBER 26, 2019

This may seem simple, but thanking your members for joining can be a powerful way to make them feel welcome, appreciated, and to set the tone for a great member experience. Send new members an email from your executive director. Another way to say thank you to your members is by delivering the benefits that matter most to them.

Newsletter 88

Newsletter Member Experience Technology Tips 88

Reid All About it

JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. We’ll also touch on the tech because we know it’s on your mind! Presenters: Ann H.

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! To create a membership website, you’ll need a website builder with member login options. Figure out how members and prospects will use your website.

Directory 52

Directory Discount Software Tools 52

Association Briefings

OCTOBER 22, 2020

Tradeshow/Event Registration – Which members are currently registered for your next tradeshow or webinar? Which members took advantage of early-bird registration last year? Now provide content based on that data “flag.” Industry Interests – Are there sub-sections of your association that your members belong to (i.e.

How To 52

How To Newsletter Content Communications 52

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Tom Whatley, Content Marketing Institute ). Thu 4/25 at 1 p.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Your association can even create a cycle of growth and career advancement by building a framework of valuable connections for new members. Gather feedback often.

Committee 52

Committee Newsletter Social Media Technology 52

.orgSource

AUGUST 28, 2023

Rounding up a group of members who are eager to share their wisdom might seem like a fairly simple proposition. My first bit of advice is, don’t treat recruiting these experts casually. They will guide your audiences down new paths of discovery and build bridges to member engagement.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Quick hits. Neil Patel ).

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

OCTOBER 6, 2022

The first pillar of membership management is the process of acquiring new members. Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. But growing your member base is easier said than done.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

MAY 29, 2018

Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Usefulness draws on a clear and organized presentation of information and engaging content.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

MemberClicks

NOVEMBER 14, 2023

You strive to keep your members engaged and involved in your organization because you know that member retention is key to your success. It’s more cost-effective for you to retain an existing member than to recruit a new one. Are you receiving negative feedback from your members?

Newsletter 59

Newsletter Strategy Social Media Survey 59

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Repurpose your content into different mediums. Notices or articles don’t have to be long.

Communications 81

Communications Video Survey millennials 81

Protech

JUNE 11, 2020

One suggestion is to implement an online career center where members can post their resumes, share job opportunities or gain career advice from your association. It can also serve as the central hub for members to interact, share content and manage industry resources. . Interested more in learning about online career centers?

Revenue 83

Revenue Tips Social Media Communications 83

YourMembership

DECEMBER 11, 2014

The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. As members of your organization, you have unparalleled access to them. You interact with them through your website, newsletters, emails, social media channels and events.

New York City 150

New York City New York Newsletter Social Media 150

Socious

NOVEMBER 17, 2016

Often, these tools are designed to deliver value to members quickly. Each of these tools gives members value in modern content formats that can be accessed from the most popular devices. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.

Membership Management 100

Membership Management Software Directory Library 100

YourMembership

FEBRUARY 27, 2014

Through the data we have pulled together from our newsletters, webinars, and other thought leadership content we have shared with over 60,000 association professionals we have come to this conclusion: Association professionals are hungry for knowledge. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

FEBRUARY 4, 2022

What’s so great about evergreen content? The content consumption fallacy associations need to watch out for. Alona Shalieieva, Content Marketing Institute ). How to Monetize Virtual and Hybrid Event Content. When it comes to event content and information, virtual and hybrid events are a literal gold mine.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Learn how the convergence of member benefits and non-dues revenue is directly tied to the value of engaging and interacting with these current, past, and future members.

Technology 43

Technology Software Cost Products 43

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Presenter: Ronja Francoeur, Member Engagement Specialist.

LMS 195

LMS Revenue Los Angeles Newsletter 195